The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system.
Our Approach
Our approach was to present the site as a visual editorial platform with quarterly featuresn based on events and occasions the brand was focused on.
“The website and tools you’ve given us are killing it in lead generation, and our AdWords
click-through and conversion rates are going great”
Kenneth Ryan
Creative Director
Reception
After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.